Dating app concept design

Whether you admit it or not, our need to have a partner represents a fundamental instinct — the software created for us by Mother Nature. All of us are searching for a partner to march hand in hand into the future, complement each other, share the satisfaction, and enjoy life together.

It’s also true that it’s hard for busy modern people to spend quality time searching for the right person. As a result, dating apps have become a necessary evil for millions. However, is it a real reason for creating dating apps?

Technologies are changing the world. We’ve started communicating with them so naturally, that they impact our daily life in all its manifestations. And relationships aren’t the exception.

Today, millions of people meet each other online. As dating apps are increasing in demand, matchmaking mobile apps look like a promising business. However, the market is becoming saturated. From farmers-only dating apps to apps for people with the same musical tastes, there are millions of dating apps across the world. So, if you’re going to create one, prepare for competition.

Dating app developers and designers are the modern-day Cupids bringing love (short- and long-term) through their digital products to the entire generation. To build a dating app which is able to win a user’s heart you should keep abreast with what’s going on the market. Surely, to create a dating app you should follow the latest mobile app development trends. However, dating apps have some peculiarities. So without any further ado, let’s have a look at 6 tips that’ll help you build a dating app that’s fit for 2019.

Your tools aren’t only pixels and creative wit, but also a whole lot of empathy. As there is no universal rule on how to build relationships, the same can be said about dating app design. There can’t be a one-size-fits-all matching template or user experience design. All people are different.

Dating app designers should have a deep understanding of the human psyche and mating models. To create a successful dating app design is not as easy as it may seem. You should virtually embody a user to tailor UI design able to interact with human feelings and emotions.

Figure out the prototypical life situations to understand what kind of people are going to meet, why they decide to do this and how they agree on it. Your main mission is just to make this decision-making process easier for people.

Tinder’s swipe left/right mechanics is a shining example of how people would like to behave in real life. You don’t know if someone has swiped left or not, so it’s not so stressful since you don’t have the fear to be rejected. And you don’t feel guilty too when rejecting someone. Instead, Tinder makes users feel good when they receive a match.

Nearly half of online daters are looking for someone they have something in common with. You can match people by interests or by things both of them hate. A shining example of this is the Hater app that helps meet people who ‘hate the same stuff.’ Badoo has a section where a user can look for their celebrity crush lookalike.

Besides interests, there are also other matching options. For instance, Dine app has a very special matching style, integrating with Yelp. You can opt for three bars or restaurants and the app will offer you up to 5 matches who have chosen the same places today, so theoretically you can request to meet with a person right at this restaurant.

Locali app offers a great solution for people who plan to travel to certain places. It founds matches around places you plan to visit.

Let’s consider the Bumble app. It’s a great example of a women-friendly app. Here, women message first. Men have only 24 hours to answer after the match expires. There is also an option when one woman messages another woman. In this case, either party can respond first. However, you should consider some compromises, since not all men want to wait for the moment when somebody will message them first.

Hinge app offers a wonderful solution for shy people who often don’t know how to start a conversation. Besides photos, users can include into their profile favorite food, two truths, and a lie or similar info tidbits. Such details help people to start the conversation by asking a question or commenting on something.

This application has one more peculiarity — the two-tabbed interface that allows toggling between the chat and the profile. When chatting with someone you can come back to profile to check, for example, information about birth, dream vacation and so on.

That’s not a secret, most of us aren’t honest in our profiles. Badoo app gives a great solution for it — a live video chat option for matched users. It helps to avoid stress caused by disappointment got when you meet a matched person in the real world.

A user profile should give enough information about a person and at the same time, it should be minimalist and not to overload a user with the long-filling forms. Do your best to make it intuitively understood.

A user profile on Tinder seems minimalist, but does it really give enough information? On the contrary, Hinge app’s users should fill out long forms, but it allows to create a very detailed user profile. The best option is to keep a balance between Tinder’s minimalism and Hinge’s too detailed user information.

Anyway, there are some core components that are obligatory on a dating app’s user profile such as photos, age, gender, interests, and other information that users might like to share.

So, you received a match. What will happen further? Communication, of course. Messenger is one of the most important things in the dating app’s UX and UI design. Design it wisely. You can use push notifications in order to prevent users from missing out on a possible romance. Another great option is smart real-time alerts about events within your application such as messages, matches, reminders, etc.

If your dating application promotes hot and passionate relationships, then consider red-color palette in your visual design.

However, you can play on the safe side of happiness by using yellow colors like designers of Bumble app have done. BeLinked, an app connected to Linkedin, creates the mood of more serious relationships built on trust, thanks to a purple-red UI design. If you’d like to motivate your users to build efficient and long-term relationships, try to use the green palette.

Invest in the uniqueness of your dating app in order to get a chance to stand out of the crowd of Tinder’s clones.

Dating app designer’s mission is very important in the modern-day world. According to The Economist, dating apps increase the rate of interracial marriage. One-sixth of all first marriages are via dating apps. And 70% of same-sex relationships start online.

You can create a digital product that opens up a chance to feel pleasure, necessity, and even love. These aren’t just positive emotions. We’re talking about feelings that are fundamental for building a better future and raise our overall satisfaction from life.